Self-Paced Online Programme For Executives

The Science Of Social Influence And Its Application (Part III)

 

Social influence is something we do every day, maybe even every hour at work. It helps us to work well with our coworkers and clients to get things done, and done well. Influence is not for sales and marketing people also, even an everyday email at work may be an influence action. Basic, easy changes to our messages and to our requests can make them much more persuasive, influencing others to do things, and to work with us to get things done. Everyone’s ability to influence others can be improved by learning influence strategies that have scientifically proven to be successful. Participants will learn these strategies and principles during the training sessions and will have some opportunity to practice or summarize these in exercises or some basic take homework.

In this course, the influence topic is introduced, it is differentiated from seemingly similar topics such as persuasion and motivation, and two of the main principles are covered, with many examples given and supporting evidence provided.

 


Learning Objectives

To focus and discuss two of the influence principles:

  • Scarcity - people want more of those things that there are less of (or cannot get)
  • Consistency (Commitment) - people want to be consistent with what they have said or written publicly (like a goal or statement of what they will do)

 


Who Should Attend

This course is designed for business leaders and professionals in all industries and functions.  It is suggested to complete Part I and II of the same topic first, please find the details here (Part I) & (Part II).




Take a Step Forward With Us

APPLY NOW

 

Learn More About Our Programme

Request a Demo

 

 

Faculty

 

 

 

 

 

 

Prof. David Ahlstrom

Professor

Department of Management

Biography

 

 

 


Course Details

Course: The Science Of Influence and Its Application

Course ID: ASI - 104III

Medium of Instruction: All in English

Duration: A series of self-paced video sessions for overall about 2 hours. Recommending an additional 2-3 hours self-directed learning on other materials including readings and assignments

Course Fee: HK$2,100 / person

• Corporate rate: Please contact our education professionals for details. Tailor-made course design is ready for corporate/organisation, let us know your ideas.

• Alumni rate: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the course fee.

• Continuous Learning Offer: Additional 5%, 10% and 15% discount will be offered to applicant who has previously completed 1, 2 and 3 course(s) of the Self-Paced Online Programme for Executives within 24-month period, respectively.

• Upon successful completion of any self-paced online course, 15% discount is available when applying Digital Leadership Series for Executives.

• Upon successful completion of any self-paced online course, you will also be eligible as an Associate Member of CUHK Business School Alumni who is part of the school’s network for future events organized by the CUHK Business School Alumni Office.

Registration Deadline: Enrollment is open round the year

APPLY NOW

 

Request a Demo




Other Self-Paced Online Courses

The Science of Social Influence and Its Application (Part I)

Learn More

The Science of Social Influence and Its Application (Part II)

Learn More

Winning with Digital Leadership

Learn More

Emerging Technologies for Business

Learn More

Intrapreneurship And Disruptive Innovation

Learn More

Strategic Thinking For Value Creation And New Initiatives

Learn More

 


Contact Us

Mr. Kelvin Ho

Phone: (852) 3943 7479
Email: execed@cuhk.edu.hk