Learning with University Students Across the Globe Right at Your Home

CUHK Business School Youth Online Courses offer university students and recent university graduates of any academic background in anywhere to meet and learn with university students across the globe.

Key Benefits

  • Certificate of Completion
  • Designed and taught by CUHK faculty and seasoned business practitioners
  • Small class sizes and taught synchronously (real-time) to ensure extensive interaction with instructor and peers around the world
  • Two timeslots of each course are available


Course Overview

No matter how good your idea/product is, if you cannot pitch/present clearly, concisely and convincingly (the 3Cs) to your target audience, you will not get what you want.  Your target audience may be your potential investors, your customers or your superiors.

This course, divided into two lectures, deals with how to prepare a 1-minute elevator/introductory pitch, a 1-page teaser, and a 5-15 minutes Powerpoint pitch deck, plus the associated presentation skills.

Learning Outcomes

Upon completion of these topics, you should be able to:

  1. Pitch to potential investors, customers or senior management structurally with confidence
  2. Pitch in 1 minute verbally, or on 1 page
  3. Present your idea in 5-15 minutes via Powerpoint

Certificate of Completion

Certificate of Completion will be issued by the Asia-Pacific Institute of Business, The Chinese University of Hong Kong to those who attained at least 80% attendance rate, and fulfilled online course assignment.

Target Participants

  • Founders/would-be founders of start-ups wanting to pitch to potential angel investors or venture capitalists for investment, or pitch to potential customers for business
  • Executives who need to pitch their business ideas to their superiors


  • Current undergraduate/postgraduate students or recent university graduates
  • Competent in English (the course will be taught in English with interactive discussion throughout the lectures)
  • No pre-requisites


Week 1
1. How to prepare a 1-minute elevator/introductory pitch and a 1-page teaser to attract attention and action.

2. Two different formats of a 1-page teaser will be attached as illustrative examples.

3. Team assignment: a case study will be given to participants. Formed teams to work on the assignment together over the web or via their agreed means, to submit to the course lecturer after the lesson.

Week 2
Review the assignment with comments submitted by all teams.

How to prepare a 5-15 minutes Powerpoint pitch deck plus the associated presentation skills.


Video-based group presentation.




Duration : 4 hours in 2 weeks

Programme Dates:
31 Oct 2020 (Sat) & 7 Nov 2020 (Sat)

Venue: CUHK eLearning Platform

Programme Fee: 
HK$1,125 (USD 145)



Course Lecturer

Mr. Fred YUNG

Founder, Smart Start, a start-up training and consulting company


Programme Details

Course Date & Time (UTC/GMT +8 hours):
Class A:
09:30-11:30, 31 Oct 2020 (Sat) &
09:30-11:30, 7 Nov 2020 (Sat)

Class B:
16:00-18:00, 31 Oct 2020 (Sat) &
16:00-18:00, 7 Nov 2020 (Sat)

Application Deadline: 20 September 2020
(Places are limited and on a first-come-first-served basis)

Medium of Instruction: English

Duration:4 hours in 2 weeks

Venue: CUHK eLearning Platform

Programme Fee:
HK$1,125 (USD 145)

Frederick WS Yung, Founder of Smart Start, a company in start-up training and consultancy, is also an Adjunct Professor of the Department of Management, The Hang Seng University of Hong Kong.  He has taught business planning and entrepreneurial fund-raising in the MBA Programme of the Chinese University of Hong Kong (CUHK) as a part-time lecturer from 2014-2017, as well as entrepreneurship in the University of Nottingham Ningbo Campus (UNNC), China, as a Visiting Assistant Professor.  He carries with him more than 30 years of senior management experience in local and overseas marketing, business planning/operation.  As Head of Incubation at HK Science and Technology Parks Corporation, he has nurtured start-ups, coached entrepreneurs in investment fundraising, while running an incubator with over 100 start-ups.Prior to joining UNNC, he headed the Business Incubation Programme of HK Science and Technology Parks Corporation (“HKSTP”) and had incubated more than 300 technology and design start-ups and reviewed over 1,000 business plans. Before his tenure at the HKSTP, he was the Business Services Operations Director of Xerox (HK) Ltd, Chief Executive of Dodwell Business Machines, a Deputy General Manager of Jardine Marketing Services Ltd. and the Regional Field Services Marketing Manager of Digital Equipment Corporation (HK) Ltd for its 11 Far Eastern countries.In 2014, he served in the brain-storming team in the curriculum development of the CUHK Undergraduate Entrepreneurship Theme, and in 2017 as the Industry Representative of the Programme Development Committee for the successful accreditation of the MSc in Entrepreneurial Management of the Hang Seng Management College (now The Hang Seng University of Hong Kong).  Mr. Yung also served as an Assessment Panel Member of the Innovation and Entrepreneurship Competition of University Students of Guangdong, Hong Kong, Macau and Taiwan in 2015, 2016 and 2017.  In 2017 and 2018, he served respectively as the Head Assessor for the Software & Apps, and Hardware & Device of the ICT Awards Startup Categories organized by the OGCIO of the HKSAR Government.  He has been on the Admission Panel of the HK Science and Technology Parks Corporation’s Incubation Programme since 2015, and the Venture Investment Connect Programme since 2019.  He is also a frequent speaker in universities, incubators and co-working spaces on entrepreneurship and fund-raising.Mr. Yung was the Honourary Trainer of the Hong Kong Business Angel Network (HKBAN), and is a Certified Programme Facilitator of Kepner-Tregoe’s Problem Solving and Decision Making course and Learning International Limited’s Professional Selling Skills course.  He received his Bachelor of Commerce degree from Loyola College, Montreal Canada and his MBA from University of British Columbia, Canada.



CUHK Business School Youth Online Courses

October, 2020

Sustainability In Business: Managing Non-Traditional Risk In The Fashion Industry

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October - December, 2020

Achieving Career Success Series

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October, 2020

How To Conduct Market Identification To Validate Your Product’s Value Proposition

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October, 2020

How To Pitch Your Proposal To Your Investors Or Your Boss

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Summer, 2021

Intercultural Communication

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Contact Us

Mr. Eric Yu

Phone: (852) 3943 8772
Email: apib@cuhk.edu.hk