This program is open to companies, universities or institutes to reserve the whole program for their staff or students. Please contact us for a tailored solution to meet your unique challenges.
Medium of Instruction: English
Venue: Executive Education Suite, 1/F, Cheng Yu Tung Building, The Chinese University of Hong Kong
Program Overview
Riding on the rapid growth of China, there is an increasing wealth of opportunities to do business in China. Achieving success, though, is not an easy task due to the complex business environment unique to the Chinese culture. This program is tailored to expatriate business executives who are looking for special knowledge and skills in Chinese business setting. Led by prominent experts and experienced practitioners, the program offers in-depth insights and understanding of the economic and business environment in China.
Session Topics
- Overview of Doing Business in China
- China: Myths, Realities and Opportunities for Western Firms
- Corporate Governance in China
- Managing Human Resources in China
- Chinese Consumer Behaviour
- China Marketing
- Chinese Supply Chain and Corporate Social Responsibility
- Business Strategy in China’s Context
- The Shift Towards Sustainability in China
- Journey to a Dynamic China – Challenges and Opportunities
Takeaways
- Understand the myths, realities and opportunities of running a business in China
- Learn the Chinese perspectives of marketing, human resources, corporate governance, supply chain and corporate social responsibilities
- Appreciate the Chinese culture as compared to the western practices
- Develop a forward-looking vision to sustaining businesses in China
Who Should Attend?
Senior managers and corporate planners
Contact
Miss Carmen Chan
Phone: (852) 3943 4387
Email: carmenc@cuhk.edu.hk