Programme Overview

Through Dr. Charm’s explanation, I have a deeper and more precise understanding of AI, which prompted me to plan and implement AI solutions outside the original framework. In the class, Dr. Charm used many daily life examples to introduce the application and value of AI and verify its reliability through many successful cases. He also provided many demonstrations and tools so that we can quickly grasp and implement this new technology. Therefore, I am very confident and know how to implement AI technology in our solutions.

 

Participant in The Power Duo of AI & Big Data Programme

 

WHAT IS THE POWER DUO OF AI & BIG DATA?  

Artificial Intelligence (AI) is only possible with big data, because we need a tremendous amount of data to “teach” or “train” AI systems. As its name suggests, AI has a form of intelligence of its own.  It figures out which rules to follow based on the data that we feed them. 

An AI application doesn’t just do what it’s been programmed to do.  AI can go further than that.  It responds to changing information and makes adjustment based on what it learns as it goes along. AI differs from supercomputers and other systems with powerful computing capabilities in one important way.  AI systems are capable of not just computing, but actual learning — machine learning.  The more data you give these machine learning networks and the more computational capability you give them, the better the result becomes because the results of previous machine-learning exercises can be fed back into the algorithms.

WHY IS THIS POWER DUO OF AI AND BIG DATA SO CRITICAL FOR THE SUCCESS OF LARGE AND SMALL-TO-MEDIUM TRADITIONAL BUSINESSES IN THE CURRENT DECADE?

According to Mckinsey, AI will potentially contribute US$13 trillion to the global economy by 2030. Similarly, PWC estimated that the global GDP will be 14% higher in 2030 as a result of AI – the equivalent of US$15.7 trillion, more than the current output of China and India combined. Both sources confirmed the AI is extremely significant to the growth and survival of any businesses on earth.

The Power Duo of AI and Big Data are quietly taking over the global economy. Today’s more than US$1 billion “unicorn” start-ups, such as Airbnb, Grab, Robinhood, Spotify, and more, are mostly AI and Big Data driven platforms.  These platforms make much of their money not by what they sell but by monetising the data captured in their platforms.  AI will drive automation to all kinds of current processes in any industries. It will dramatically change the skill sets of current workforces.  According to PWC, 30% of current jobs will be replaced by AI automation by 2030. Traditional product manufacturers, brands, and intermediaries (or “middleman”) in all major industries are being seriously disrupted by AI with no doubt.  Their competitiveness and even survival are highly questionable if they don’t act now in a right way.

WHY DO BUSINESS LEADERS HAVE AN URGENCY TO FORMULATE A WINNING AI STRATEGY FOR THEIR COMPANIES?

The next generation of Fortune 500 companies in the current decade will be mostly AI driven.  Not just tech giants like Amazon, Alibaba, Airbnb, Grab and so on are leading the world but also traditional industry leaders like Citi, Walmart, Tesco, Coca Cola, Volkswagen, GE, Ctrip, Haier and so on are fighting back and have their own “AI first” strategy.

AI is no doubt revolutionise the whole world but what it means to you as business leaders.  According to Porsche Consulting, AI is a driver for top-line growth through new AI-driven or AI-enhanced products and services, improved customer experience through new personalised customer interactions, and efficiency through automation and optimisation of business processes or augmentation of human tasks. The early adopters of AI will have the first mover advantage, and this will inevitably divide the leaders and laggards even further. Every business leader today, irrespective of whether they are in traditional companies or in the middle of AI and Big Data transformation, has an urgency to formulate a winning and sustainable AI and Big Data strategy for their company.  Every business in fact will be an AI business in this decade.

 

Fireside chat with AI & Big Data Corporate User (From left to right: Dr. Toa Charm, Associate Professor of Practice in Management, CUHK Business School, and Mr. Jade Lee, General Manager, Analytics & Technology Application, Chow Tai Fook Jewellery Group)

 

Learning Outcomes

The programme will prepare the participants to lead their organisation’s AI strategy. This is a practical programme for business leaders and executives to learn how to transform their companies into AI and data-driven organisations that leverage the full potential of AI and Big Data. While the traditional industry leaders are trying to embrace Artificial Intelligence (AI) and Big Data as a strategic business enabler, the majority of these companies are still struggling and are not generating the promised value of AI and Big Data. Customer centricity is the key to success. When developing AI/Big Data solutions, design thinking creates a clear vision and understanding of what the company is creating a solution for. Applying design thinking when building advanced data analytics solutions places a priority on what is needed from a human interaction perspective. Our programme will empower participants to successfully kick-start and scale AI and Big Data across the organisation.

Participants will learn how to formulate a winning AI and Big Data strategy for their companies. The learning outcomes of the programme are as follows:

  1. Formulate a right AI and Big Data strategy and roadmap to drive your company to become an AI and Data Driven enterprise
  2. Leverage on AI and Big Data to improve customer experience, grow your businesses and optimise your processes by studying successful and failure cases
  3. Comprehend the core concepts of Machine Learning, Deep Learning and the key technologies of AI and Big Data
  4. Utilise Design Thinking to unleash the power of AI/Big Data to enhance customer centricity
  5. Empower decision makers and users to take actions based on AI/Big Data analysis and recommendations
  6. Communicate effectively with data scientists and start-ups for sustainable AI/Big Data innovation and business growth
  7. Propose and approve business proposals for AI and Big Data projects with industry ROIs and KPIs
  8. And more

Key Benefits

  • Certificate of Attendance will be awarded to participants upon completion of the programme
  • Special offer on Self-Paced Programmes for Executives subscription
  • Consultation session at special rate is available upon request
  • Becoming an Associate Member of CUHK Business School Alumni

 


Who Should Attend

This programme is designed for business leaders and professionals in traditional industries. Individuals from C-suite to operations managers, technology officers and R&D in all industries are welcome. There are no pre-requisites.


Programme Curriculum

 

Day 1 Day 2

 1.  Core Concepts

 

– Business Intelligence
– AI and Big Data
– Design Thinking and AI/Big Data

 

 5. AI and Data Driven Organisation

 

– Strategy & Leadership
– Challenges & CSFs
– Talents and Competence

 

 2. AI & Big Data Innovations

 

– Business Models
– Applications
– Monetisation

 

 6. AI & Big Data Project Management

 

– Initialisation & Prioritisation
– Culture & Process
– Business Case & ROIs

 

Fireside Chat with AI & Big Data Start-ups and Corporate User

“From Ideas to Business Impact”

How Do Innovative Big Data Start-ups Create Values to Traditional Enterprises?

How Do CXOs Lead their Enterprises to Become AI and Big Data-Driven?

 3. Algorithm Primer

 

– Machine Learning
– Deep Learning

 

 7. Sustainable Growth

 

– AI Governance & Ethics;
– Data Privacy and Security

 

 4. AI & Big Data Technologies Primer

 

 

 8. Future of AI and Big Data

 

 

 

Fireside chat with AI & Big Data Start-up (From left to right: Mr. Calvin Cheng, Founder and CEO, Wizpresso and Dr. Toa Charm, Associate Professor of Practice in Management, CUHK Business School)

Duration : 2 days (Total 12 hours)

Programme Dates: 29 & 30 April 2024

Venue: CUHK Business School Town Centre (Central) or Live virtual class (Zoom)

Programme Fee:

HK$16,500

RTTP Rate*: After reimbursement, the programme fee per eligible participant is HK$5,500 / HK$5,167 / HK$4,675 for the programme fee HK$16,500 / HK$15,500 / HK$14,025, respectively.

*The programme has been included in the list of registered public courses under the “Reindustrialisation and Technology Training Programme” (RTTP) – funding scheme under the Innovation and Technology Fund.

Faculty

 

Prof. Toa CHARM

Associate Professor of Practice in Management, CUHK Business School

Director of Business Development, The Asia-Pacific Institute of Business

Biography

 

Programme Details

Programme Dates: 29 & 30 April 2024

Application Deadline: 12 April 2024

Medium of Instruction: English / Chinese

Duration: 2 days (6 hours per day)

Venue: CUHK Business School Town Centre (Central) or Live virtual class (Zoom)

Programme Fee:

HK$16,500

RTTP Rate*: After reimbursement, the programme fee per eligible participant is HK$5,500 / HK$5,167 / HK$4,675 for the programme fee HK$16,500 / HK$15,500 / HK$14,025, respectively.

*The programme has been included in the list of registered public courses under the “Reindustrialisation  and  Technology Training Programme” (RTTP) – funding scheme under the Innovation and Technology Fund. Companies interested in applying for RTTP training grant (two-thirds of programme fee for each eligible participant) for their employee(s) to attend this programme should apply via the online system at least two weeks before the commencement of the programme.

  • Early Bird offer: HK$15,500 (register by 31 March 2024)
  • “Learn together” offer: HK$15,500 (enroll in the same programme with friends)

Remarks: Two applicants must enroll together at the same time in the same programme. Therefore, this offer does not apply to enrollment of two participants at different times or for different programmes.

  • Alumni rate: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee
  • Corporate rate: please contact our education professionals for details
  • Continuous Learning Offer: Additional 5%, 10% and 15% discounts will be offered to applicants who have previously completed 1, 2 and 3 programme(s) of the Digital Leadership Series for Executives within 24-month period, respectively. This offer can be used in conjunction with other promotional privileges.

Programme List

TBC

From Design Thinking To Digital Transformation

Learn More

10 & 11 Aug 2023

Corporate Innovation & Intrapreneurship 

Learn More

TBC

AI & Big Data Experiential Workshop For Executives

Learn More

27 & 28 Jul 2023

Platform Revolution & Breakthrough

Learn More

 TBC

Digital Marketing & Customer Engagement

Learn More

TBC

Leadership And Workforce Transformation In The Digital Era

Learn More

Contact Us

Ms Sherry Lui

Phone: (852) 3943 7425
Email: execed@cuhk.edu.hk