Programme Overview

The Era of Digital Economy

Up to early 2021, 9 out of the top 10 companies in the world by market capitalisation are tech companies.  What is the secret recipe of their success?  These leaders have been innovating technologies and creating successful business models one after another.  More importantly, they have resolved challenging problems for their customers in innovative ways that the existing players in the markets could not match with.  What can the established companies learn from these leaders?

Corporate Leaders Need to Think and Act Like Entrepreneurs to Stay Relevant and Competitive in the Digital Economy

As an organisation gets bigger and more mature, there is a tendency to soften up on the original entrepreneurial and innovative culture.  In the digital economy, competitors are coming from not just the same industry but also innovative tech giants and start-ups.  The need for faster change and continued growth can only be met with increased flexibility, agility, and innovation. In fact, traditional companies have their own advantages to innovate better than the new disruptors of their industries.  Across the globe, more and more incumbents in different industries are fighting back well and beating the tech companies.

Fortunately, innovation and entrepreneurship are not just for tech giants and start-ups. They can be learned.   This programme is designed for business leaders and professionals to acquire an even greater level of entrepreneurial, innovative and agile mindset and capabilities as the ultimate source of competitive advantage in the digital economy.

Learning Outcomes

Upon completion of the programme, the participants are expected to be able to:

  1. Be inspired to develop and lead new initiatives within established companies
  2. Align innovation with business strategies and performance
  3. Identify, develop and finance innovation and entrepreneurial opportunities
  4. Create strategies, build business models and measure success for innovation
  5. Overcome the challenges to creating, developing, and sustaining innovative initiatives
  6. Collaborate and engage with open innovation ecosystems for value co-creation.

Key Benefits

  • Complimentary 2-week access to one of the selected Self-Paced Programmes for Executives
  • Certificate of Attendance will be awarded to participant upon completion of the programme
  • Special offer on Self-Paced Programmes for Executives subscription
  • Consultation session at special rate is available upon request
  • Becoming an Associate Member of CUHK Business School Alumni

Who Should Attend

This programme is designed for

  1. Business owners, leaders and executives of traditional large to small companies
  2. Leaders and executives of corporate innovation teams
  3. Consultants and professionals
  4. Entrepreneurs and investors
  5. Leaders and executives of incubators or accelerators

No pre-requisite is required.

Programme Curriculum

Day 1 Day 2
 1.  Leadership and Competitive Landscape in the
Digital Economy

- Platform Dominance
- Unicorns Emergence
- Cross-industry Competitors

 

 4. Idea Generation and Scalability

- Ideation and Design Thinking
- From Ideas to Scalable Business
- Experimentation

 

 2. Core Concepts of Innovation and Business Models

- What is Innovation?
- Key Drivers of Innovation
- Innovative Business Models

 

 5. Start-up Best Practices and Intrapreneurship

- Lean Startup
- Agile Management
- Intrapreneurship Practices

 

Fireside Chat with Corporate Leaders and Start-up Entrepreneurs

“What are the values of innovation for corporates?”

“How do start-ups innovate?”

“How do corporates and start-ups co-create values for customers?”

 

 3. Innovation Strategy and Management

- Corporate Strategy Alignment
- Innovative Culture and Mindset
- Innovation Performance Management

 

 6. Open Innovation and Value Co-Creation

- Innovation Ecosystem
- Power of API
- Technology IP, Patents and Licensing

 




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Duration : 2 days (Total 12 hours)

Programme Dates: Feb 2022

Venue: CUHK Business School Town Centre (Central) or Live virtual class (Zoom)

Programme Fee: HK$16,500

Faculty

 

Dr. Toa CHARM

Associate Professor of Practice in Management, CUHK Business School

Director of Business Development, The Asia-Pacific Institute of Business

Biography

 

 


Programme Details

Programme Dates: Feb 2022

Application Deadline: Feb 2022

Medium of Instruction: English / Chinese

Duration: 2 days (12 hours)

Venue: CUHK Business School Town Centre (Central) or Live virtual class (Zoom)

Programme Fee:

HK$16,500

  • Early Bird offer: HK$15,500 (register by Jan 2022)
  • “Learn together” offer: HK$15,500 (enroll in the same programme with friends)

Remarks: Two applicants must enroll together at the same time in the same programme. Therefore, this offer does not apply when enrollment of two participants at different times or for different programmes.

  • Alumni rate: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the programme fee
  • Corporate rate: please contact our education professionals for details
  • Continuous Learning Offer: Additional 5%, 10% and 15% discount will be offered to applicant who has previously completed 1, 2 and 3 programme(s) of the Digital Leadership Series for Executives within 24-month period, respectively. This offer can be used in conjunction with other promotional privileges.

 

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Other Programmes in Digital Leadership Series for Executives

13 & 20 Nov 2021

From Design Thinking to Digital Transformation

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Mar 2022

The Power Duo of AI & Big Data

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8 & 9 Dec 2021

Platform Revolution & Breakthrough

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May 2022

AI & Big Data Experiential Workshop for Executives

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12 & 13 Jan 2022

Digital Marketing & Customer Engagement

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12 & 13 Oct 2021

Leadership and Workforce Transformation in the Digital Era

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10 & 11 Nov 2021

Blockchain for Business Executives

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Contact Us

Miss Teresa Chung

Phone: (852) 3943 4413
Email: execed@cuhk.edu.hk