Strategic Thinking and Decision-Making

Programme Overview

Learning Outcomes

Upon completion of the program, participants will be able to:

• Understand why a company exists and how to create values for the stakeholders
• Perform insightful analysis in order to create values
• Think strategically and differently in changing business
• Comprehend the tools required for strategic planning
• Develop strategic initiatives in a systematic way

Programme Curriculum

1. The Importance of Strategic Thinking and Planning

• Why does our company exist? A holistic view of our company.
• Creating value for customers, employees, shareholders and society
• How to create value?

2. Strategic Thinking

• “Where we are”
• McKinsey 7S Model
• Business model canvas
• “What’s happening in our market?” and “What is going to happen?”
• Revisit PESTLE
• “What about our competitors?”: Conduct POP/POD competitive analysis
• Identify “Opportunities and Threats”: Based on the various analysis conducted above

3. Decision Making

• Discussion: Obstacles to making decision
• Prioritise the opportunities using “Cost/ Benefit” analysis
• Did we make a good decision? How to assess?
• Things that we can control vs cannot control

Key Benefits

• Complimentary 2-week access to one of the selected Self-Paced Programmes for Executives
• Certificate of Attendance will be awarded to participant upon completion of the programme
• Special offer on Self-Paced Programmes for Executives subscription
• Consultation session at special rate is available upon request
• Becoming an Associate Member of CUHK Business School Alumni

Who Should Attend

• This programme is designed for executives who are intended to learn practical approaches for identifying key strategic issues and opportunities.

Certificate of Attendance

• Certificate of Attendance will be awarded to participant upon completion of the programme.

Programme Details