{"id":17640,"date":"2024-08-02T16:11:27","date_gmt":"2024-08-02T08:11:27","guid":{"rendered":"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/strategic-thinking-and-decision-making\/"},"modified":"2026-04-29T15:55:53","modified_gmt":"2026-04-29T07:55:53","slug":"strategic-thinking-and-decision-making","status":"publish","type":"programme","link":"https:\/\/exed.bschool.cuhk.edu.hk\/zh\/programme\/strategic-thinking-and-decision-making\/","title":{"rendered":"Strategic Thinking and Decision-Making"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;360px&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;hero-image-gradient&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; custom_padding=&#8221;90px||90px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;vertical_center banner_content&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Text&#8221; module_class=&#8221;cpt_title&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfcHJvZ3JhbV9wYWdlX3RpdGxlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPGgxPiIsImFmdGVyIjoiPC9oMT4iLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Programme Overview<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: justify;\">In today&#8217;s fast-paced business landscape, the demand on organizational leaders has never been greater. Crafting effective strategic planning and decision-making is paramount to driving value, meeting customer needs, and serving key stakeholders. For the visionary leader, determining how to develop forward-thinking strategic initiatives and construct meticulous execution plans is a top priority that requires unwavering focus.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Learning Outcomes<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Upon completion of the program, participants will be able to:<\/p>\n<ul>\n<li>Understand why a company exists and how to create values for the stakeholders<\/li>\n<li>Perform insightful analysis in order to create values<\/li>\n<li>Think strategically and differently in changing business<\/li>\n<li>Comprehend the tools required for strategic planning<\/li>\n<li>Develop strategic initiatives in a systematic way<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Programme Curriculum<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>1.<\/strong>\u00a0<strong>The Importance of Strategic Thinking and Planning<\/strong><\/p>\n<ul>\n<li>Why does our company exist? A holistic view of our company.<\/li>\n<li>Creating value for customers, employees, shareholders and society<\/li>\n<li>How to create value?<\/li>\n<\/ul>\n<p><strong>2. Strategic Thinking<\/strong><\/p>\n<ul>\n<li>&#8220;Where we are&#8221;<\/li>\n<li>McKinsey 7S Model<\/li>\n<li>Business model canvas<\/li>\n<li>&#8220;What&#8217;s happening in our market?&#8221; and \u201cWhat is going to happen?\u201d<\/li>\n<li>Revisit PESTLE<\/li>\n<li>&#8220;What about our competitors?&#8221;: Conduct POP\/POD competitive analysis<\/li>\n<li>Identify &#8220;Opportunities and Threats&#8221;: Based on the various analysis conducted above<\/li>\n<\/ul>\n<p><strong>3. Decision Making<\/strong><\/p>\n<ul>\n<li>Discussion: Obstacles to making decision<\/li>\n<li>Prioritise the opportunities using \u201cCost\/ Benefit\u201d analysis<\/li>\n<li>Did we make a good decision? How to assess?<\/li>\n<li>Things that we can control vs cannot control<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Key Benefits<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li>Certificate of Attendance will be awarded to participant upon completion of the programme<\/li>\n<li>Consultation session at special rate is available upon request<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Who Should Attend<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li>This programme is designed for executives who are intended to learn practical approaches for identifying key strategic issues and opportunities.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Certificate of Attendance<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<ul>\n<li>\n<div class=\"cell medium-7\">Certificate of Attendance will be awarded to participant upon completion of the programme.<\/div>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=13722750&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Register Now&#8221; button_alignment=&#8221;center&#8221; admin_label=&#8221;Button&#8221; module_class=&#8221;yellow-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;10px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Duration :\u00a0<\/strong>1 day (Total 6 hours)<\/p>\n<p><strong>Programme Date:<\/strong>18 November 2026<\/p>\n<p><strong>Venue:\u00a0<\/strong>Cheng Yu Tung Building, CUHK Shatin Campus<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e6e6e6&#8243; custom_padding=&#8221;15px|15px|15px|15px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2><strong>Faculty<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"size-thumbnail wp-image-4538 alignnone\" src=\"\/wp-content\/uploads\/CHAN-Dominic.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p><b>Prof. Dominic Chan<\/b><\/p>\n<p>Associate Professor of Practice in Entrepreneurship<\/p>\n<p>Director, MSc in Aviation Management<\/p>\n<p>Associate Director, EMBA Programme<\/p>\n<p>Associate Director, Centre for Entrepreneurship<\/p>\n<p><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/chan-dominic\/\" target=\"_blank\" rel=\"noopener\">Biography<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Programme Details<\/h2>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|-513px||||&#8221; custom_padding=&#8221;|2px||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<section id=\"programme-details\">\n<div class=\"wrapper\">\n<div class=\"grid-x grid-margin-x\">\n<div class=\"cell medium-7\">\n<p><strong>Programme Dates:<\/strong> 18 November 2026<\/p>\n<p><strong>Application Deadline:<\/strong> 30 September<span>\u00a02026<\/span><\/p>\n<p><strong>Medium of Instruction: <\/strong>English\/ Cantonese (with English teaching materials)<\/p>\n<p><strong>Duration:\u00a0<\/strong>1 day (6 hours)<\/p>\n<p><strong>Venue:<\/strong>\u00a0Cheng Yu Tung Building, CUHK Shatin Campus<\/p>\n<p><strong>Programme Fee:\u00a0<\/strong>HK$10,500<\/p>\n<p>Early Bird offer: <span>HK$9,240 (register by 31 July <\/span><span>2026)<\/span><\/p>\n<p>\u201cLearn together\u201d offer: <span>HK$9,240\u00a0<\/span>(enrol in the same programme with friends)<\/p>\n<p style=\"text-align: justify;\">Remarks: Two applicants must enrol together at the same time in the same programme. Therefore, this offer does not apply when enrolment of two participants at different times or for different programmes.<\/p>\n<p>Alumni rate: CUHK\/CUSCS\/APIB Alumni can enjoy a 15% discount on the programme fee<\/p>\n<p>Corporate rate: Please contact our education professionals for details.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2>Contact Us<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><strong>Miss Sherry Lui<br \/><\/strong><strong>Phone:<\/strong><span class=\"Apple-tab-span\">\u00a0<\/span>(852) 3943 7425<br \/><strong>Email:<\/strong><span class=\"Apple-tab-span\">\u00a0<\/span>apib@cuhk.edu.hk<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programme OverviewIn today&#8217;s fast-paced business landscape, the demand on organizational leaders has never been greater. Crafting effective strategic planning and decision-making is paramount to driving value, meeting customer needs, and serving key stakeholders. For the visionary leader, determining how to develop forward-thinking strategic initiatives and construct meticulous execution plans is a top priority that requires [&hellip;]<\/p>\n","protected":false},"featured_media":17982,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"programme_type":[63,76,77,73,68,60],"class_list":["post-17640","programme","type-programme","status-publish","has-post-thumbnail","hentry","programme_type-executive-education-zh","programme_type-executive-programme-zh","programme_type-recent-programmes-zh","programme_type-upcoming-programme-zh","programme_type-open-programmes-zh","programme_type-programmes-zh"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Thinking and Decision-Making | APIB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/zh\/programme\/strategic-thinking-and-decision-making\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Thinking and Decision-Making | APIB\" \/>\n<meta property=\"og:description\" content=\"Programme OverviewIn today&#039;s fast-paced business landscape, the demand on organizational leaders has never been greater. 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