{"id":16620,"date":"2020-08-01T20:00:52","date_gmt":"2020-08-01T12:00:52","guid":{"rendered":"https:\/\/exed.bschool.cuhk.edu.hk\/?post_type=programme&#038;p=16620"},"modified":"2024-06-27T09:50:23","modified_gmt":"2024-06-27T01:50:23","slug":"pitch","status":"publish","type":"programme","link":"https:\/\/exed.bschool.cuhk.edu.hk\/zh\/programme\/pitch\/","title":{"rendered":"How to Pitch Your Proposal to Your Investors or Your Boss"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;360px&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;hero-image-gradient&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; custom_padding=&#8221;90px||90px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;vertical_center banner_content&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;cpt_title&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfcHJvZ3JhbV9wYWdlX3RpdGxlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiPGgxPiIsImFmdGVyIjoiPC9oMT4iLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><em>Learning With University Students Across The Globe Right At Your Home<\/em><\/h2>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]CUHK Business School Youth Online Courses offer university students and recent university graduates of any academic background in anywhere to meet and learn with university students across the globe.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #2e1a4c;\">Key Benefits<\/span><\/h4>\n<ul><\/ul>\n<div class=\"cell medium-12\">\n<ul>\n<li>Certificate of Completion ( or Certificate of Attendance for just one topic)<\/li>\n<li>Designed and taught by CUHK faculty and seasoned business practitioners<\/li>\n<li>Small class sizes and taught synchronously (real-time) to ensure extensive interaction with\u00a0instructor and peers around the world<\/li>\n<li>Two timeslots of each course are available<\/li>\n<\/ul>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; custom_padding_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||60px|||&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Course Overview<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span>No matter how good your idea\/product is, if you cannot pitch\/present clearly, concisely and convincingly (the 3Cs) to your target audience, you will not get what you want.\u00a0 Your target audience may be your potential investors, your customers or your superiors.<\/span><\/p>\n<p><span>This course, divided into two lectures, deals with how to prepare a 1-minute elevator\/introductory pitch, a 1-page teaser, and a 5-15 minutes Powerpoint pitch deck, plus the associated presentation skills.<\/span><\/p>\n<h4><strong>Learning Outcomes<\/strong><\/h4>\n<p>Upon completion of these topics, you should be able to:<\/p>\n<ol>\n<li><span>Pitch to potential investors, customers or senior management structurally with confidence<\/span><\/li>\n<li><span>Pitch in 1 minute verbally, or on 1 page<\/span><\/li>\n<li><span>Present your idea in 5-15 minutes via Powerpoint<\/span><\/li>\n<\/ol>\n<h4><strong>Certificate Of Completion<\/strong><\/h4>\n<p>Certificate of Completion will be issued by the Asia-Pacific Institute of Business, The Chinese University of Hong Kong to those who attained at least 80% attendance rate, and fulfilled online course assignment.<\/p>\n<h4><strong>Target Participants<\/strong><\/h4>\n<ul>\n<li><span>Founders\/would-be founders of start-ups wanting to pitch to potential angel investors or venture capitalists for investment, or pitch to potential customers for business<br \/>\n<\/span><\/li>\n<li><span>Executives who need to pitch their business ideas to their superiors<\/span><\/li>\n<\/ul>\n<h4><strong>Eligibility<\/strong><\/h4>\n<ul>\n<li><span>Current undergraduate\/postgraduate students or recent university graduates<\/span><\/li>\n<li><span>Competent in English (the course will be taught in English with interactive discussion throughout the lectures)<\/span><\/li>\n<li><span>No pre-requisites<\/span><\/li>\n<\/ul>\n<h4><strong>Content<\/strong><\/h4>\n<table border=\"1\" cellpadding=\"30\">\n<tbody>\n<tr style=\"background-color: #4f2d7f; height: 60px;\">\n<td style=\"color:#ffffff;\"><span><b>Week 1<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td>1. How to prepare a 1-minute elevator\/introductory pitch and a 1-page teaser to attract attention and action.<\/p>\n<p>&nbsp;<\/p>\n<p>2. Two different formats of a 1-page teaser will be attached as illustrative examples.<\/p>\n<p>3. Team assignment: a case study will be given to participants. Formed teams to work on the assignment together over the web or via their agreed means, to submit to the course lecturer after the lesson.<\/td>\n<\/tr>\n<tr style=\"background-color: #4f2d7f; height: 60px;\">\n<td style=\"color:#ffffff;\"><span><b>Week 2<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span>Review the assignment with comments submitted by all teams.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span>How to prepare a 5-15 minutes Powerpoint pitch deck plus the associated presentation skills.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4><strong>Assignment<\/strong><\/h4>\n<p>Video-based group presentation.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=9940215&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;APPLY NOW&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;yellow-btn&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;80px||60px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Duration :<span>\u00a0<\/span><span>4<\/span><\/strong><strong><span>\u00a0hours in<\/span><\/strong><strong><span>\u00a02 weeks<\/span><\/strong><\/p>\n<p><strong>Programme Dates:<\/strong><br \/>31 Oct 2020 (Sat) &amp; 7 Nov 2020 (Sat)<\/p>\n<p><strong>Venue:<\/strong>\u00a0CUHK eLearning Platform<\/p>\n<p><strong>Programme Fee:\u00a0<\/strong><br \/>HK$1,125 (<span>USD 145<\/span>)<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e6e6e6&#8243; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Course Lecturer<\/strong><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung.jpg\" width=\"150\" height=\"150\" alt=\"\" class=\"wp-image-977 alignnone size-thumbnail\" srcset=\"https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung.jpg 366w, https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung-300x300.jpg 300w, https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung-150x150.jpg 150w, https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung-75x75.jpg 75w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><strong>Mr. Fred YUNG<\/strong><\/p>\n<p>Founder, Smart Start, a start-up training and consulting company[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Programme Details<\/h2>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Course Date &amp; Time (UTC\/GMT +8 hours):<\/strong><br \/>Class A:<br \/>09:30-11:30, 31 Oct 2020 (Sat) &amp;<br \/>09:30-11:30, 7 Nov 2020 (Sat)<\/p>\n<p>Class B:<br \/>16:00-18:00, 31 Oct 2020 (Sat) &amp;<br \/>16:00-18:00, 7 Nov 2020 (Sat)<\/p>\n<p><strong>Application Deadline:<\/strong>\u00a020 September 2020<br \/>(<span>Places are limited and on a first-come-first-served basis<\/span>)<\/p>\n<p><strong>Medium of Instruction:<span>\u00a0<\/span><\/strong>English<\/p>\n<p><strong>Duration:<span>4<\/span><span>\u00a0hours in<\/span><span>\u00a02 weeks<\/span><\/strong><\/p>\n<p><strong>Venue:<\/strong><span>\u00a0<\/span>CUHK eLearning Platform<\/p>\n<p><strong>Programme Fee:<br \/><\/strong>HK$1,125 (USD 145)<\/p>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9tZXRhX2tleSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IkJpb2dyYXBoeTogTXIuIEZyZWQgWVVORzxicj4gRm91bmRlciwgU21hcnQgU3RhcnQsIGEgc3RhcnQtdXAgdHJhaW5pbmcgYW5kIGNvbnN1bHRpbmcgY29tcGFueSIsImFmdGVyIjoiIiwibWV0YV9rZXkiOiIiLCJlbmFibGVfaHRtbCI6Im9uIn19@&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;title&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-thumbnail wp-image-4538 alignleft\" src=\"https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><span>Frederick WS Yung, Founder of Smart Start, a company in start-up training and consultancy, is also an Adjunct Professor of the Department of Management, The Hang Seng University of Hong Kong.\u00a0 He has taught business planning and entrepreneurial fund-raising in the MBA Programme of the Chinese University of Hong Kong (CUHK) as a part-time lecturer from 2014-2017, as well as entrepreneurship in the University of Nottingham Ningbo Campus (UNNC), China, as a Visiting Assistant Professor.\u00a0 He carries with him more than 30 years of senior management experience in local and overseas marketing, business planning\/operation.\u00a0 As Head of Incubation at HK Science and Technology Parks Corporation, he has nurtured start-ups, coached entrepreneurs in investment fundraising, while running an incubator with over 100 start-ups.<\/span><span>Prior to joining UNNC, he headed the Business Incubation Programme of HK Science and Technology Parks Corporation (\u201cHKSTP\u201d) and had incubated more than 300 technology and design start-ups and reviewed over 1,000 business plans. Before his tenure at the HKSTP, he was the Business Services Operations Director of Xerox (HK) Ltd, Chief Executive of Dodwell Business Machines, a Deputy General Manager of Jardine Marketing Services Ltd. and the Regional Field Services Marketing Manager of Digital Equipment Corporation (HK) Ltd for its 11 Far Eastern countries.<\/span><span>In 2014, he served in the brain-storming team in the curriculum development of the CUHK Undergraduate Entrepreneurship Theme, and in 2017 as the Industry Representative of the Programme Development Committee for the successful accreditation of the MSc in Entrepreneurial Management of the Hang Seng Management College (now The Hang Seng University of Hong Kong).\u00a0\u00a0<\/span><span>Mr. Yung also served as an Assessment Panel Member of the Innovation and Entrepreneurship Competition of University Students of Guangdong, Hong Kong, Macau and Taiwan in 2015, 2016 and 2017.\u00a0 In 2017 and 2018, he served respectively as the Head Assessor for the Software &amp; Apps, and Hardware &amp; Device of the ICT Awards Startup Categories organized by the OGCIO of the HKSAR Government.\u00a0 He has been on the Admission Panel of the HK Science and Technology Parks Corporation\u2019s Incubation Programme since 2015, and the Venture Investment Connect Programme since 2019.\u00a0 He is also a frequent speaker in universities, incubators and co-working spaces on entrepreneurship and fund-raising.<\/span><span>Mr. Yung was the Honourary Trainer of the Hong Kong Business Angel Network (HKBAN), and is a Certified Programme Facilitator of Kepner-Tregoe\u2019s Problem Solving and Decision Making course and Learning International Limited\u2019s Professional Selling Skills course.\u00a0 He received his Bachelor of Commerce degree from Loyola College, Montreal Canada and his MBA from University of British Columbia, Canada<\/span><span>.<\/span>[\/et_pb_toggle][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=9940215&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;APPLY NOW&#8221; module_class=&#8221;yellow-btn&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;60px||||false|true&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>CUHK Business School Youth Online Courses<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h4>October, 2020<\/h4>\n<\/td>\n<td>\n<h4>Sustainability In Business: Managing Non-Traditional Risk In The Fashion Industry<\/h4>\n<\/td>\n<td><a href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/youth_1\/\" class=\"button button-primary\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td>\n<h4>October &#8211; December, 2020<\/h4>\n<\/td>\n<td>\n<h4>Achieving Career Success Series<\/h4>\n<\/td>\n<td><a href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/youth_4\/\" class=\"button button-primary\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>October, 2020<\/h4>\n<\/td>\n<td>\n<h4>How To Conduct Market Identification To Validate Your Product\u2019s Value Proposition<\/h4>\n<\/td>\n<td><a href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/mi\/\" class=\"button button-primary\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr style=\"background-color: #ffffff;\">\n<td>\n<h4>October, 2020<\/h4>\n<\/td>\n<td>\n<h4>How To Pitch Your Proposal To Your Investors Or Your Boss<\/h4>\n<\/td>\n<td><a href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/pitch\/\" class=\"button button-primary\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Summer, 2021<\/h4>\n<\/td>\n<td>\n<h4>Intercultural Communication<\/h4>\n<\/td>\n<td><a href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/youth_2\/\" class=\"button button-primary\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Contact Us<\/h2>\n<p>&nbsp;<\/p>\n<div class=\"grid-x grid-margin-x\">\n<div class=\"cell medium-12\">\n<p>Mr. Eric Yu<\/p>\n<p><strong>Phone:<\/strong><span class=\"Apple-tab-span\">\u00a0<\/span><span>(852) 3943 8772<\/span><br \/><strong>Email:<\/strong><span class=\"Apple-tab-span\">\u00a0<\/span><span>apib@cuhk.edu.hk<\/span><\/p>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learning With University Students Across The Globe Right At Your Home CUHK Business School Youth Online Courses offer university students and recent university graduates 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