[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|desktop” _builder_version=”4.24.3″ _module_preset=”default” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” locked=”off” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]CUHK Business School Youth Online Courses offer university students and recent university graduates of any academic background in anywhere to meet and learn with university students across the globe.[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Key Benefits<\/span><\/h4>\n<\/ul>\n\n\n- Certificate of Completion ( or Certificate of Attendance for just one topic)<\/li>\n
- Designed and taught by CUHK faculty and seasoned business practitioners<\/li>\n
- Small class sizes and taught synchronously (real-time) to ensure extensive interaction with\u00a0instructor and peers around the world<\/li>\n
- Two timeslots of each course are available<\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ custom_padding_last_edited=”off|desktop” _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||60px|||” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” locked=”off” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”3_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Course Overview<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
A research in the USA in 2019 (CB Insight) showed that 42% of start-up businesses failed because there is \u201cno market need\u201d for their products.\u00a0 It becomes the critical success factors for businesses, therefore, be they start-ups or even established companies, to identify the market of their products, validate their value proposition, and find out the market needs correctly, because failing to do so,\u00a0<\/span>everything thereafter (such as product plan, marketing plan, operations plan, and financial plan etc.) will be wrong.<\/span><\/p>\nThis course uses the \u201c6Ws Approach\u201d developed by the course lecturer, to conduct market identification and test\/validate your value proposition, which leads to designing the product to meet the market needs.\u00a0 Success and failure cases will be used as illustrations.<\/span><\/p>\nLearning Outcomes<\/strong><\/h4>\nUpon completion of these topics, you should be able to:<\/p>\n
\n- Identify correctly the market of your product<\/span><\/li>\n
- Improve the product specifications as required to meet the market needs<\/span><\/li>\n
- Formulate a marketing strategy<\/span><\/li>\n<\/ol>\n
Certificate Of Completion<\/strong><\/h4>\nCertificate of Completion will be issued by the Asia-Pacific Institute of Business, The Chinese University of Hong Kong to those who attained at least 80% attendance rate, and fulfilled online course assignment.<\/p>\n
Target Participants<\/strong><\/h4>\n\n- Founders\/would-be founders of start-ups wanting to launch new products<\/span><\/li>\n
- New Product Development Managers wanting to launch new products<\/span><\/li>\n
- Product Managers wanting to rectify poor-performing products or expand market\u00a0<\/span>coverage of existing products<\/span><\/li>\n<\/ul>\n
Eligibility<\/strong><\/h4>\n\n- Current undergraduate\/postgraduate students or recent university graduates<\/span><\/li>\n
- Competent in English (the course will be taught in English with interactive discussion throughout the lectures)<\/span><\/li>\n
- No pre-requisites<\/span><\/li>\n<\/ul>\n
<\/h4>\nContent<\/strong><\/h4>\n
- \n
- Certificate of Completion ( or Certificate of Attendance for just one topic)<\/li>\n
- Designed and taught by CUHK faculty and seasoned business practitioners<\/li>\n
- Small class sizes and taught synchronously (real-time) to ensure extensive interaction with\u00a0instructor and peers around the world<\/li>\n
- Two timeslots of each course are available<\/li>\n<\/ul>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ custom_padding_last_edited=”off|desktop” _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||60px|||” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” locked=”off” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”3_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Course Overview<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
A research in the USA in 2019 (CB Insight) showed that 42% of start-up businesses failed because there is \u201cno market need\u201d for their products.\u00a0 It becomes the critical success factors for businesses, therefore, be they start-ups or even established companies, to identify the market of their products, validate their value proposition, and find out the market needs correctly, because failing to do so,\u00a0<\/span>everything thereafter (such as product plan, marketing plan, operations plan, and financial plan etc.) will be wrong.<\/span><\/p>\n
This course uses the \u201c6Ws Approach\u201d developed by the course lecturer, to conduct market identification and test\/validate your value proposition, which leads to designing the product to meet the market needs.\u00a0 Success and failure cases will be used as illustrations.<\/span><\/p>\n
Learning Outcomes<\/strong><\/h4>\n
Upon completion of these topics, you should be able to:<\/p>\n
- \n
- Identify correctly the market of your product<\/span><\/li>\n
- Improve the product specifications as required to meet the market needs<\/span><\/li>\n
- Formulate a marketing strategy<\/span><\/li>\n<\/ol>\n
Certificate Of Completion<\/strong><\/h4>\n
Certificate of Completion will be issued by the Asia-Pacific Institute of Business, The Chinese University of Hong Kong to those who attained at least 80% attendance rate, and fulfilled online course assignment.<\/p>\n
Target Participants<\/strong><\/h4>\n
- \n
- Founders\/would-be founders of start-ups wanting to launch new products<\/span><\/li>\n
- New Product Development Managers wanting to launch new products<\/span><\/li>\n
- Product Managers wanting to rectify poor-performing products or expand market\u00a0<\/span>coverage of existing products<\/span><\/li>\n<\/ul>\n
Eligibility<\/strong><\/h4>\n
- \n
- Current undergraduate\/postgraduate students or recent university graduates<\/span><\/li>\n
- Competent in English (the course will be taught in English with interactive discussion throughout the lectures)<\/span><\/li>\n
- No pre-requisites<\/span><\/li>\n<\/ul>\n
<\/h4>\n
Content<\/strong><\/h4>\n
- Competent in English (the course will be taught in English with interactive discussion throughout the lectures)<\/span><\/li>\n
- New Product Development Managers wanting to launch new products<\/span><\/li>\n
- Improve the product specifications as required to meet the market needs<\/span><\/li>\n
- Identify correctly the market of your product<\/span><\/li>\n
![\"\"](\"https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/fred_yung.jpg\")
<\/p>\n