{"id":16330,"date":"2019-02-27T08:01:44","date_gmt":"2019-02-27T00:01:44","guid":{"rendered":"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/%e5%93%81%e7%89%8c%e7%ae%a1%e7%90%86\/"},"modified":"2024-06-14T10:25:56","modified_gmt":"2024-06-14T02:25:56","slug":"capitalizing-on-your-brand","status":"publish","type":"programme","link":"https:\/\/exed.bschool.cuhk.edu.hk\/zh\/programme\/capitalizing-on-your-brand\/","title":{"rendered":"Capitalizing on Your Brand"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” background_color=”#f2f2f2″ custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.24.3″ _module_preset=”default” min_height=”360px” custom_padding_phone=”20px|20px|20px|20px|true|true” global_colors_info=”{}”][et_pb_column type=”3_5″ module_class=”hero-image-gradient” _builder_version=”4.24.3″ _dynamic_attributes=”background_image” _module_preset=”default” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” custom_padding=”90px||90px||true|false” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_5″ module_class=”vertical_center banner_content” _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”cpt_title” _builder_version=”4.24.3″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

\u54c1\u724c\u7ba1\u7406<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|true” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

(\u4ee5\u4e0b\u8ab2\u7a0b\u5167\u5bb9\u53ea\u63d0\u4f9b\u82f1\u6587\u7248\u672c)<\/p>\n

Medium of Instruction: Cantonese
Venue: Executive Education Suite, 1\/F, Cheng Yu Tung Building, The Chinese University of Hong Kong<\/p>\n

Program Fee:
– HK$13,600<\/p>\n

– Early Bird : HK$12,600
Remarks: CUHK\/CUSCS\/APIB Alumni can enjoy a 15% discount on the program fee. For group special rate, please contact our education professionals at (852) 3943-4413 or execed@cuhk.edu.hkfor details.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|true” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Program Overview<\/h2>\n
<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]Participant will learn the theoretical and practical approaches to manage brands as a strategic asset and a competitive advantage. A well-managed brand can create customer loyalty and recognition to overcome competition. However, only a few managers actually understand the concept of brand equity, brand position and branding. The program enables students gain knowledge and skills in creating, building, and rejuvenating a strong, differentiated and enduring brand.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|true” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Session Topics<\/h2>\n
<\/div>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    \n
  • New product development process<\/li>\n
  • Brand creation and positioning<\/li>\n
  • Brand building and expansion strategies<\/li>\n
  • Measuring and valuating brands<\/li>\n
  • Monitoring brand equity<\/li>\n
  • Revitalizing brands<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|true” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Takeaways<\/h2>\n
    <\/div>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \n
    • Understand the importance of branding and how brands create value<\/li>\n
    • Learn core concepts of branding<\/li>\n
    • Master skills and tools in formulating effective branding strategies<\/li>\n
    • Gain insights on how to integrate brand building approach to meet challenges<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|true” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Who Should Attend?<\/h2>\n
      <\/div>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \n

      Seasoned marketing executives and those in general management positions who need to contribute more to the brand value creation process.<\/p>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”||||false|true” border_width_bottom=”1px” border_color_bottom=”gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a” global_colors_info=”{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}”][et_pb_column type=”4_4″ _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      Contact<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

      \n

      Miss Teresa Chung<\/span>
      Phone:<\/strong>\u00a0(852) 3943 4413<\/span>
      Email:<\/strong>\u00a0execed@cuhk.edu.hk<\/span><\/p>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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