{"id":16672,"date":"2021-03-01T06:28:21","date_gmt":"2021-02-28T22:28:21","guid":{"rendered":"https:\/\/exed.bschool.cuhk.edu.hk\/?post_type=programme&#038;p=16672"},"modified":"2024-06-21T10:54:14","modified_gmt":"2024-06-21T02:54:14","slug":"stv103","status":"publish","type":"programme","link":"https:\/\/exed.bschool.cuhk.edu.hk\/cn\/programme\/stv103\/","title":{"rendered":"Strategic Thinking For Value Creation And New Initiatives"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;360px&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; module_class=&#8221;hero-image-gradient&#8221; _builder_version=&#8221;4.24.3&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@&#8221; custom_padding=&#8221;90px||90px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; module_class=&#8221;vertical_center banner_content&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;cpt_title&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Strategic Thinking For Value Creation And New Initiatives<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Self-Paced Online Programme For Executives<\/h2>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Strategic Thinking For Value Creation And New Initiatives<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;]<iframe title=\"Self-Paced Online Programme For Executives-Strategic Thinking For Value Creation And New Initiatives\" src=\"https:\/\/www.youtube.com\/embed\/Xl8s8pAetqQ?feature=oembed\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]The importance of strategic thinking and planning for value creation to customers, stakeholders and the organization itself is unquestionable. Business planning and decision making in the rapidly changing environment nowadays become more and more challenging. How to create strategic initiatives and the execution plan is always at the top of the agenda for a visionary leader. In this programme, learner will acquire a basic framework of strategic thinking and a step-by-step approach to sketch a business planning for organizational success.[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;]<\/p>\n<h2>Learning Outcomes<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;]<\/p>\n<ul>\n<li>Learn practical approaches for identifying key strategic issues and opportunities<\/li>\n<li>Acquire the perspective and tools to create an environment in which you and your colleagues think and work more strategically<\/li>\n<li>Develop plans to integrate strategic thinking into routine individual planning, problem solving, and decision making<\/li>\n<li>Benefit from self-assessment, a simulation, and a toolkit specifically designed for strategic thinkers<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||false|false&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;]<\/p>\n<h2><strong>Who Should Attend<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]This course is designed for business leaders and professionals in traditional industries. \u00a0No pre-requisite is required.<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;65px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Take a Step Forward With Us<\/strong><br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=11993547&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;APPLY NOW&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;yellow-btn&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Learn More About Our Programme<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=7048333&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Request a Demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;40px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#e6e6e6&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Faculty<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"wp-image-1071 alignnone size-full\" src=\"https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/CHAN-Dominic.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/CHAN-Dominic.jpg 300w, https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/CHAN-Dominic-150x150.jpg 150w, https:\/\/exed.bschool.cuhk.edu.hk\/wp-content\/uploads\/CHAN-Dominic-75x75.jpg 75w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/p>\n<p><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/chan-dominic\/\"><strong>Prof. Dominic Chan<\/strong><\/a><\/p>\n<p>Associate Professor of Practice in Entrepreneurship, Department of Decision Sciences and Managerial Economics<\/p>\n<p>Associate Director, EMBA Program<\/p>\n<p>Honorary Project Director, Center for Entrepreneurship<\/p>\n<p><strong><a href=\"https:\/\/www.bschool.cuhk.edu.hk\/staff\/chan-dominic\/\">Biography<\/a><\/strong><br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Course Details<\/h2>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Course:<\/strong>\u00a0Strategic Thinking For Value Creation And New Initiatives<\/p>\n<p><strong>Course ID:<\/strong>\u00a0STV &#8211; 103<\/p>\n<p><strong>Medium of Instruction:\u00a0<\/strong>All in English<\/p>\n<p><strong>Duration:\u00a0<\/strong>A series of self-paced video sessions for overall about 2 hours. Recommending an additional 2-3 hours self-directed learning on other materials including readings and assignments<\/p>\n<p><strong>Course Fee:\u00a0<\/strong>HK$2,100 \/ person<\/p>\n<p>\u2022 Corporate rate: Please contact our education professionals for details.\u00a0Tailor-made course design is ready for corporate\/organisation, let us know your ideas.<\/p>\n<p>\u2022 Alumni rate: CUHK\/CUSCS\/APIB Alumni can enjoy a 15% discount on the course fee.<\/p>\n<p>\u2022 Continuous Learning Offer: Additional 5%, 10% and 15% discount will be offered to applicant who has previously completed 1, 2 and 3 course(s) of the Self-Paced Online Programme for Executives within 24-month period, respectively.<\/p>\n<p>\u2022 Upon successful completion of any self-paced online course, 15% discount is available when applying\u00a0<a href=\"https:\/\/exed.bschool.cuhk.edu.hk\/2020\/05\/01\/digital-leadership\/\">Digital Leadership Series for Executives<\/a>.<\/p>\n<p>\u2022 Upon successful completion of any self-paced online course, you will also be eligible as an Associate Member of CUHK Business School Alumni who is part of the school\u2019s network for future events organized by the CUHK Business School Alumni Office.<\/p>\n<p><strong>Registration Deadline<\/strong>: Enrollment is open round the year<br \/>\n[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=11993547&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;APPLY NOW&#8221; module_class=&#8221;yellow-btn&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/cloud.itsc.cuhk.edu.hk\/webform\/view.php?id=7048333&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Request a Demo&#8221; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Other Self-Paced Online Courses<\/h2>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<div class=\"grid-x grid-margin-x\"><\/div>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<table class=\"white-table border-less\">\n<tbody>\n<tr>\n<td>\n<h4>Accounting And Finance In Practice<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/afp106\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Current Fintech Trends<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/cft-107\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>The Science Of Social Influence And Its Application (Part I)<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/asi104\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>The Science Of Social Influence And Its Application (Part II)<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/asi1042\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>The Science Of Social Influence And Its Application (Part III)<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/asi1043\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Winning With Digital Leadership<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/programme\/wdl105\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Emerging Technologies For Business<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/2021\/03\/01\/ETB101\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Intrapreneurship And Disruptive Innovation<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/2021\/03\/01\/idi102\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Strategic Thinking For Value Creation And New Initiatives<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/2021\/03\/01\/stv103\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<tr>\n<td>\n<h4>Global Supply Chain Strategy Under Trade Barriers (Chinese)<\/h4>\n<\/td>\n<td><a class=\"button button-primary\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/zh\/programme\/gtb108\/\" target=\"_blank\" rel=\"noopener\">Learn More<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a&#8221; global_colors_info=&#8221;{%22gcid-a5632d1f-8dc7-4cc4-a353-8d213232e84a%22:%91%22border_color_bottom%22%93}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Contact Us<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"Apple-tab-span\">Miss Sherry Lui<\/span><\/p>\n<p><strong>Phone:<\/strong><span class=\"Apple-tab-span\">\u00a0<\/span>(852) 3943 7425<br \/>\n<strong>Email:<\/strong><span class=\"Apple-tab-span\">\u00a0apib<\/span>@cuhk.edu.hk<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategic Thinking For Value Creation And New Initiatives Self-Paced Online Programme For Executives Strategic Thinking For Value Creation And New Initiatives The importance of strategic thinking and planning for value creation to customers, stakeholders and the organization itself is unquestionable. Business planning and decision making in the rapidly changing environment nowadays become more and more [&hellip;]<\/p>\n","protected":false},"featured_media":16664,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"programme_type":[67,69,61],"class_list":["post-16672","programme","type-programme","status-publish","has-post-thumbnail","hentry","programme_type-executive-education-cn","programme_type-open-programmes-cn","programme_type-programmes-cn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Thinking For Value Creation And New Initiatives | APIB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exed.bschool.cuhk.edu.hk\/cn\/programme\/stv103\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Thinking For Value Creation And New Initiatives | APIB\" \/>\n<meta property=\"og:description\" content=\"Strategic Thinking For Value Creation And New Initiatives Self-Paced Online Programme For Executives Strategic Thinking For Value Creation And New Initiatives The importance of strategic thinking and planning for value creation to customers, stakeholders and the organization itself is unquestionable. 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