Medium of Instruction: Cantonese
Venue: Executive Education Suite, 1/F, Cheng Yu Tung Building, The Chinese University of Hong Kong

Program Fee:

- HK$13,600

- Early Bird : HK$12,600
Remarks: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the program fee.  For group special rate, please contact our education professionals at (852) 3943-4413 or execed@cuhk.edu.hkfor details.


Program Overview

Participant will learn the theoretical and practical approaches to manage brands as a strategic asset and a competitive advantage. A well-managed brand can create customer loyalty and recognition to overcome competition. However, only a few managers actually understand the concept of brand equity, brand position and branding. The program enables students gain knowledge and skills in creating, building, and rejuvenating a strong, differentiated and enduring brand.


Session Topics

  • New product development process
  • Brand creation and positioning
  • Brand building and expansion strategies
  • Measuring and valuating brands
  • Monitoring brand equity
  • Revitalizing brands


Takeaways

  • Understand the importance of branding and how brands create value
  • Learn core concepts of branding
  • Master skills and tools in formulating effective branding strategies
  • Gain insights on how to integrate brand building approach to meet challenges


Who Should Attend?

Seasoned marketing executives and those in general management positions who need to contribute more to the brand value creation process.


Contact

Miss Teresa Chung
Phone: (852) 3943 4413
Email: execed@cuhk.edu.hk

(以下課程內容只提供英文版本)
Medium of Instruction: Cantonese
Venue: Executive Education Suite, 1/F, Cheng Yu Tung Building, The Chinese University of Hong Kong

Program Fee:

- HK$13,600

- Early Bird : HK$12,600
Remarks: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the program fee.  For group special rate, please contact our education professionals at (852) 3943-4413 or execed@cuhk.edu.hkfor details.


Program Overview

Participant will learn the theoretical and practical approaches to manage brands as a strategic asset and a competitive advantage. A well-managed brand can create customer loyalty and recognition to overcome competition. However, only a few managers actually understand the concept of brand equity, brand position and branding. The program enables students gain knowledge and skills in creating, building, and rejuvenating a strong, differentiated and enduring brand.


Session Topics

  • New product development process
  • Brand creation and positioning
  • Brand building and expansion strategies
  • Measuring and valuating brands
  • Monitoring brand equity
  • Revitalizing brands


Takeaways

  • Understand the importance of branding and how brands create value
  • Learn core concepts of branding
  • Master skills and tools in formulating effective branding strategies
  • Gain insights on how to integrate brand building approach to meet challenges


Who Should Attend?

Seasoned marketing executives and those in general management positions who need to contribute more to the brand value creation process.


Contact

Miss Teresa Chung
Phone: (852) 3943 4413
Email: execed@cuhk.edu.hk


(以下课程内容只提供英文版本)
Medium of Instruction: Cantonese
Venue: Executive Education Suite, 1/F, Cheng Yu Tung Building, The Chinese University of Hong Kong

Program Fee:

- HK$13,600

- Early Bird : HK$12,600
Remarks: CUHK/CUSCS/APIB Alumni can enjoy a 15% discount on the program fee.  For group special rate, please contact our education professionals at (852) 3943-4413 or execed@cuhk.edu.hkfor details.


Program Overview

Participant will learn the theoretical and practical approaches to manage brands as a strategic asset and a competitive advantage. A well-managed brand can create customer loyalty and recognition to overcome competition. However, only a few managers actually understand the concept of brand equity, brand position and branding. The program enables students gain knowledge and skills in creating, building, and rejuvenating a strong, differentiated and enduring brand.


Session Topics

  • New product development process
  • Brand creation and positioning
  • Brand building and expansion strategies
  • Measuring and valuating brands
  • Monitoring brand equity
  • Revitalizing brands


Takeaways

  • Understand the importance of branding and how brands create value
  • Learn core concepts of branding
  • Master skills and tools in formulating effective branding strategies
  • Gain insights on how to integrate brand building approach to meet challenges


Who Should Attend?

Seasoned marketing executives and those in general management positions who need to contribute more to the brand value creation process.


Contact

Miss Teresa Chung
Phone: (852) 3943 4413
Email: execed@cuhk.edu.hk