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Highlights

Mainland Chinese Students Showcase Their Creativity in Marketing Plan Competition

01/08/2014

 

Students from Mainland China attended a week-long program “Asia-Pacific Talent Exchange Program” jointly organized by the Business Academy of Young Talents at the Asia-Pacific Institute of Business of the CUHK Business School, and the Looker Education in Beijing.  

Participants benefited from the on-campus lectures on management topics delivered by our CUHK world class faculty and affiliates, and the interaction with each other in discussions. They enjoyed the Marketing Plan Competition, part of the program activities held on the last day of the program, for they could showcase their creativity by applying what they had learned from the program.  

The program received exciting feedback from the students.  “The courses were very impressive.  We gained a lot from this trip,” said Zhijie Qi, a participant of the program. Erica, also a participant, said, “I enjoyed the classes very much because the teachers were so passionate and inspiring.”

The program is organized every year since 2010, providing opportunities for young talent from mainland China to learn about business subject from CUHK Business School.  It is supported by Business Academy of Young Talents. Click here for more details about this program.